top of page

Trademark Registration Hong Kong

  • Writer: Stefan Schmierer
    Stefan Schmierer
  • May 2, 2020
  • 3 min read

Updated: 4 days ago

Author: Stefan Schmierer, Managing Partner


Trademark Registration Hong Kong is an important step for businesses seeking to protect their brand identity and distinguish their goods or services in a competitive market. A registered trademark provides legal recognition and helps prevent unauthorised use by competitors, supporting long term brand development and commercial certainty.


Trademark Registration Hong Kong

‘What's in a name?’ Every business has a name and that name can be more easily identified and recalled if it is rendered in a particular way. For that reason, those operating businesses often design and register a trademark. The process of registration in Hong Kong is relatively easy and straight forward and protects it against being copied or imitated by competitors.

1. What Is a Trademark?


The Trademarks Ordinance defines a trademark as any sign which is capable of distinguishing the goods or services of one undertaking from those of other undertakings and which is capable of being represented graphically. It may consist entirely or partly of words or indeed have no words.


2. Prerequisites Of Registration


It is essential that the trademark be distinctive. Signs that are judged exclusively to indicate matters such as the quality and intended purpose of the goods may not be registered. There are other restrictions such as the use of national flags, emblems, or their designs. Further, if the trademark is merely the shape of the goods, if contrary to accepted principles of morality or likely to deceive the public then it may not be registered.


Trademarks are registered in respect of particular classes of goods or services, and protection does not extend to those classes for which they are not registered. A trademark that is identical to an already registered trademark may not be registered in the same category of goods or services. A trademark that is similar to an already registered trademark may not be registered if it belongs to the same category of goods or services and is likely to cause confusion on the part of the public.


3. Registration


Decisions as to the registrability of trademarks are taken by the Registrar of Trademarks who must inform those applying of the decision in writing. Applicants are entitled to make representations in writing, and they may amend an application to deal with any objection. Ultimately parties may apply to the Courts if they disagree with a decision made by the Registrar.


The registration process is usually completed within 6 months and sometimes as quickly as three months.


How Ravenscroft & Schmierer Can Help?


Ravenscroft & Schmierer advises businesses on the legal framework governing Trademark Registration Hong Kong, including registrability requirements, classification of goods and services, and procedural aspects of the application process.


The firm provides guidance on addressing objections raised by the Registrar and navigating the registration process in accordance with Hong Kong law. Businesses seeking further clarification on trademark protection may contact us.


FAQ: Trademark Registration Hong Kong

What is trademark registration in Hong Kong?

Trademark registration in Hong Kong is the legal process of registering a sign that distinguishes the goods or services of one business from another.

How long does trademark registration take in Hong Kong?

The registration process typically takes around 6 months, although it may be completed in as little as three months in some cases.

What makes a trademark registrable?

A trademark must be distinctive and not misleading, and it must not conflict with existing registered trademarks in the same class of goods or services.

Can a trademark be refused registration?

Yes. A trademark may be refused if it lacks distinctiveness, is misleading, or is too similar to an existing registered trademark.

Does trademark protection apply to all goods and services?

No. Protection applies only to the specific classes of goods or services for which the trademark is registered.

How can Ravenscroft & Schmierer assist with trademark registration?

Ravenscroft & Schmierer assists businesses in navigating the trademark registration process, addressing potential objections, and protecting their brand effectively within the Hong Kong legal framework.

Why work with Ravenscroft & Schmierer on trademark matters?

Trademark protection requires careful attention to legal requirements and strategic positioning. Ravenscroft & Schmierer works with businesses to ensure their trademarks are properly structured, registered, and positioned to support long term brand protection in Hong Kong.

Disclaimer: This publication is general in nature and is not intended to constitute legal advice. You should seek professional advice before taking any action in relation to the matters dealt with in this publication.


For specific advice about your situation, please contact:


Stefan Schmierer 

Managing Partner

+852 2388 3899



 
 
 

Comments


Contact Us

Ravenscroft & Schmierer Logo

22/F, Bupa Centre,

141 Connaught Road West,

Sai Ying Pun,

Western District,

Hong Kong SAR

Direction: 

3 minutes walk from Sai Ying Pun MTR Station Exit A2

 

contact-us@rs-lawyers.com.hk

Tel: +852 2388 3899

Fax: +852 2385 2696

  • Instagram
  • LinkedIn
  • YouTube

Thanks for submitting!

©2026 by Ravenscroft & Schmierer, Hong Kong

All Rights Reserved

Privacy   Terms of Use   Anti-Money Laundering

Legal 500 2026
Logo of asialaw
CBBL
Adwa
bottom of page